Position Overview
The Marketing Manager is responsible for developing, executing and maintaining global marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, and competitor data and oversees marketing campaigns and related analysis.
Essential Job Functions
- Oversees global marketing efforts, with strategic plans and objectives. Manages the entire Marketing life cycle from strategic planning to tactical activities and execution.
- Develops annual marketing plan in conjunction with sales department and applicable senior management, which details activities to follow during the fiscal year in meeting organizational objectives. Prepares and oversees annual marketing budget.
- Oversees website, other digital platforms and all related site testing, layout, ecommerce, and messaging; manages e-mail channel and all customer communication and targeted messages.
- Develops and executes, industry best social media plan including evaluating current program and making appropriate improvements)
- Helps the creative team manage all aspects of print production, receipt and distribution.
- Oversees and provides direction to the marketing team, building and developing and managing a marketing team capable of carrying out assigned marketing strategies and tactics.
- Actively identifies and assists sales management with marketing opportunities aimed at all channels (hospitality, residential, healthcare, commercial, etc.)
- Creates written marketing and public relations materials which build and promote the Electric Mirror brand, including catalogs and brochures.
- Directs and tracks company ad campaigns in several trade publications, plus Direct Mail initiatives.
- Coordinates company participation, display and marketing efforts at multiple national and regional tradeshows.
- Works with CEO to develop key messages and to direct overall marketing and public relations efforts.
- Works with VP Sales and National Sales Manager to develop and target specific promotional opportunities.
- Prepares presentations to explain the Company’s current and future strategies.
Relationships and Roles:
- Outgoing and positive demeanor while able to interact and cooperate with all company employees.
- Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
- Maintain professional internal and external relationships that meet company core values.
- Proactively establish and maintain effective working team relationships with all support departments.
Competencies
- Strategic Thinking
- Business Acumen
- Leadership
- Personal Effectiveness/Credibility
- Communication and Presentation skills
- Teamwork Orientation
- Financial Management
Requirements
- BA or BS in Marketing or related discipline
- 6-8 years of experience and a demonstrated track record of accomplishments in marketing and public relations at mid-to-senior level.
- Experience with marketing software and extensive computer knowledge specific to digital marketing of today and tomorrow. Must have experience in overseeing a website, including all analysis and testing and best practices for E-commerce.
- Must have email campaign management experience, including best practices for Email.
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
- Proven ability to oversee all marketing, advertising and promotional staff and activities.
- Strong written and verbal skills, an eye for detail, design and layout.
- Strong social media knowledge and experience.
Job Type
- Full time
Salary
- $80,000 to 90,000+ annually
Benefits
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule
- Monday to Friday
Work Location
- In person